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Fred Kaplan
📞 (213) 880-6268 | ✉️ FredKap@gmail.com | 🌐 www.FredKaplan.net
📍 Los Angeles, CA 91411

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PROFILE

Accomplished National Sales & Business Development Executive with deep expertise in 3D printing technologies and channel sales strategy. Proven success driving revenue, managing reseller networks, recruiting VARs, and building customer-centric go-to-market strategies. Strong ability to identify emerging opportunities, build sales infrastructure, and influence stakeholders through compelling storytelling and consultative selling. Experienced across multiple 3D printing technologies including thermoplastics, thermosets, stereolithography, and composite FDM.

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CORE COMPETENCIES

  • Technical Sales Leadership

  • Channel & Reseller Management

  • Enterprise Customer Development

  • Sales Training & Enablement

  • Go-to-Market Strategy

  • Thermoplastic & Thermoset Materials

  • Open-Source Printing Platforms

  • Product Marketing & Positioning

  • 3D Printing & Additive Manufacturing

 

Experience

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Arburg Additive – Rocky Hill, CT / Los Angeles, CA
North America Sales Manager | July 2021 – Present

  • Lead sales and application development for Arburg’s Freeformer 3D printer across North America.

  • Identify and nurture opportunities in medical devices, aerospace, automotive, footwear, and R&D applications. 

  • Manage direct and reseller sales, and coordinate with thermoplastic suppliers and post-processing partners.

  • Position Freeformer as a flexible, low-volume production tool leveraging open source thermoplastic pellet material compatibility, including materials certified for ISO10999-3, skin toxicity contact, FAA UL94V0

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Mimaki USA – Suwanee, GA / Los Angeles, CA
North America Channel Sales Manager | June 2019 – July 2021

  • Grew sales by 50% and developed a reseller network across the US, Canada, and Mexico.

  • Promoted Mimaki’s full-color 3D printing technology to new market segments.

  • Created internet-based sales training and sales presentations for partner enablement.

  • Helped price materials and co-develop long-term maintenance programs.

 

 

UnionTech Inc – St. Charles, IL / Los Angeles, CA
North America Channel Sales Manager | June 2017 – May 2019

  • Built a North American sales channel for SLA 3D printers from scratch, recruiting 26 resellers.

  • Championed open-source stereolithography and authored a 60-page sales manual.

  • Featured speaker at industry events and contributed thought leadership on open materials and strategy.

 

Markforged – Cambridge, MA / Los Angeles, CA
Western Regional Sales Manager | Feb 2016 – May 2017

  • Doubled regional revenue YOY while managing a 16-reseller network across the western U.S.

  • Trained and mentored resellers in consultative selling of composite and FDM 3D printers.

  • Expanded the regional channel by 300% through targeted recruitment and enablement.

 

Mcor Technologies – Dunleer, Ireland / Los Angeles, CA
Western Regional Sales Manager | 2014 – 2015

  • Managed 10 resellers across 17 U.S. states and 6 Canadian provinces.

  • Generated $1M+ in sales and led all training, lead distribution, and partner engagement.

  • Represented company at trade shows and industry events including Inside 3D Printing.

 

 

Peak Solutions LLC – Portland, OR / Los Angeles, CA
Sales Manager | 2010 – 2014

  • Sold and supported Z Corp, EnvisionTEC, and 3D Systems printers, Creaform scanners, and Rapidform software.

  • Grew annual revenue by 200% for two consecutive years.

  • Led seminars, grew a 1,200-person online user community, and co-marketed with major software and hardware firms.

 

 

EARLY CAREER EXPERIENCE

  • Graphics Effects Editor, NBC / The Tonight Show, Los Angeles

  • Production Manager & Producer, KZSW TV, Temecula

 

 

EDUCATION

Prescott College, Prescott, AZ
B.A. in Documentary Filmmaking

Additional coursework: Commercial Photography, Art Center College of Design, Pasadena, CA

 

 

SUBJECT MATTER EXPERTISE

  • 3D Printing Technologies & Materials (Thermoplastics / Thermosets / SLA / FDM)

  • Additive Manufacturing for Low-Volume Production

  • Sales Strategy for Technical Products

  • ROI Modeling & Business Case Development

  • OEM Partner & Reseller Enablement

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